08.18.06
Irritation Happens
During all of the times that I’ve been without a car, I’ve been quite attracted to the sleek German engineering of the Volkswagen in its many incarnations. I came extremely close to owning a VW at one point, as well, and perhaps if I had owned it, I would not have been in the public-transit-required situation that I have typically found myself in.
However, if the current “safe happens” commercials that have been running were being broadcast during the times I was searching for a car, I certainly would not have given VW a second thought. Because say what you will about having all the people safe and outside of the car at the end of the commercial, scaring the shit out of the viewer by putting them in the car while it’s crashing is NOT going to make people think highly of the car. The only association you’re likely to make is “Oh. Volkswagen. That’s the car with the commercials which make me wet my pants.”
Katyanna said,
08.19.06 at 2:45 am
This would be one of the reasons Andrew hates most advertising, and why I’m happy we don’t have the ability to watch TV. ;)
Mr. Kong said,
08.19.06 at 3:23 am
People get into accidents because they’re driving VWs. Why buy a car that causes accidents?